Poster Series for RUN72

Run72 is a charity event which raises funds and awareness for men’s mental health. I created this poster series as part of the advertising collateral for the 2025 event. A key challenge was combining the original Run72 branding with a fresh approach. This was achieved by going back to core of the project; running for your community. Asking people their motivations to participate was my inspiration for this series, giving the original marketing a personal touch. Gaining huge viewership on social media, it also lead to an interactive "Who are you running for?" billboard being put up on site.